Rooties

Brand Strategy & Touchpoint Conceptualization

Collab Project

The first step in the process of developing the brand in order to disrupt the industry was to figure who we are and who our people would be. Once we determined the tribe, the second step was to develop the purpose statement.


Once we had a purpose statement and a few mock-ups we were able to get feedback on the concept and tweak it.


Once we were happy with the overall concept for the brand we were in a position to give it a name and build out the logo, tagline, core values, and touchpoints.











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